e-commerce

Why web design is important

Apart from an aesthetic criterion it is important that the web design is developed under the conception that the user is the center, so it must have usability or UX. A good web design must have UX, SEO and that is attractive and responds to what the market demands.

Elements that help a good web design

Everyone knows the importance of being on the internet and having on line presence That is why a good web design is essential to capture, attract and convince both potential customers and search engines.

In Alaska we are specialists in creating web pages from the initial phase. That is, from the pre-design phase, that phase that must be done to have a good SEO, keywords, url and categorization of elements to create a good online experience. This phase is the one that we consider most important and that receives less attention from business. There is no doubt that the on line unit is full of opportunities but that does not mean that we should not have an attractive and functional on line product.

Let’s see below the elements from our On line Marketing Agency we promote in our projects. There are undoubtedly many more, but many of them are included in the following.

Responsive

Responsive design is already a standard in every web design. It is that design that adapts to mobile devices given the high traffic that these devices are acquiring. As we mentioned, it is normal that web design begins to develop from the mobile version to the desktop version.

Usability

Term and element closely linked to the responsive. Usability is the ease with which we develop our designs for good use by the user. The usability or call UX has certain elements already generalized and that everyone assumes as normal, we refer to user icon or the three horizontal stripes to highlight a menu

Simplicity

It is one of the maxims of a good design, simplicity and functionality. Basic concept of the Bauhaus. A reloaded design will cause our users to lose attention on the contrary if we choose a simple design and without reloading we are facilitating the reading, understanding and being able to find the products or services that we sell in a fast way

Structure

Schematizing, indexing information and categorizing services or products is an essential task before planning your online work so that search engines correctly interpret the information and therefore benefit us in our positioning. It is what we call web optimization.

Call to action

Perhaps it is the least known element and we could surely include it at the point of usability but we wanted to highlight it separately because it is extremely important to offer our users a call to action. We also call them CTA or call to action and they are the elements that give the user the opportunity to learn more about other content or even buy. The content of these CTAs is clear and consequently with the term how we define the call to action. Transparency and clarity is essential in any online project.